Выступление Щербакова И.И. на Евразийском Ивент Форуме (EFEA)

From January 22 to 24, 2025 the Eurasian Event Forum (EFEA) was held in PetroCongress.

The coordinator of “Baltic Rally” Igor Scherbakov was a speaker at the session “Influence Marketing in b2b: risks, cases, mechanics”!

We discussed the following questions:

What successful practices of working with ambassadors in b2b exist?

What experience can the event industry borrow?

How do events work with media opinion leaders?

How to design and launch a promotion program through opinion leaders?

Thank you very much for the invitation! 

It is very important to gain new knowledge and share experience among professionals - it was a very worthwhile time!